Newcastle, AU · Available now

Toby Lakeman

Multimedia Designer/Content Creator

25 years of experience in graphic design, motion design, video editing, photography, and branding. Crafting powerful visual stories for brands that want to lead the way.

25
Years
in industry
8
Multi-disciplinary
roles
30+
Brands
brought to life
Stories
told

Trusted by brands across Australia & beyond

Kings of Neon Paul Bennet Airshows Omnia Wheel Nikon Greater Bank Newcastle Airport Perisher Ski Resort Tamworth Country Music Festival Cancer Council Bengalla Mining Port Waratah Coal Services Reflections Holiday Parks Camera House Montgomery Homes Northern NSW Football Catholic Schools Office Leah Jay Property
Selected Work

Print
portfolio.

Logos, branding systems, brochures, programs and packaging. Hover any piece for context — the full piece is just a request away.

Kings of Neon 2026 Catalogue

Kings of Neon — 2026 Catalogue

Catalogue · Branding

01

Kings of Neon — Catalogue

Catalogue Design · Print · Branding · 2026

Kings of Neon 2025 Brand Booklet

Kings of Neon — Brand Booklet

Brand · 2025

02

KoN — Brand Booklet

Brand System · Print · 2025

Nadin West logo and branding

Nadin West

Identity · Branding

03

Nadin West

Logo & Branding

Mulga Bills logo and branding

Mulga Bills

Identity · Hospitality

04

Mulga Bills

Logo & Branding · Woodfired Catering

Rise Again logo and branding

Rise Again

Identity · Wellness

05

Rise Again

Logo & Branding · Breathwork & Somatic Healing

Omnia Directional Sortation brochure

Omnia Directional Sortation

Brochure

06

Omnia Directional Sortation

Brochure · Industrial

Omnia Wheel product brochure

Omnia Wheel

Product Brochure

07

Omnia Wheel — Product

Brochure · Making mobility intuitive

Rotatruck Dairy Crates

Rotatruck — Dairy Crates

Packaging

08

Rotatruck

Packaging · Print

Central Coast Airshow program

Central Coast Airshow

Program · 2024

09

Central Coast Airshow

Event Program · 2024

Warbirds Over Scone airshow program

Warbirds Over Scone

Airshow Program

10

Warbirds Over Scone

Event Program

Showreel · Motion · Video

In motion.

A view into 25 years across motion graphics, video editing, broadcast and brand work. Swap any video URL via the Tweaks panel.

Social · Connect

Follow me.

Profile

About
Toby.

Toby Lakeman portrait

"Freedom lies in being bold."

Hello,

I'm a highly skilled motion designer, video editor, videographer, graphic designer, and client liaison with 25 years of experience across the design, marketing, and video industries. I'm passionate about design, storytelling, and creating content that connects with audiences and delivers meaningful results.

I bring a proactive, creative, and solutions-focused approach to every project, while genuinely valuing collaboration and the ideas of others. I believe the best outcomes come from asking thoughtful questions, staying curious, and continually looking for better ways to work.

For me, learning is an ongoing process of asking:

"What am I doing? Why am I doing it this way? Is there a better approach? How can I continue to grow? And how can I create the best possible experience for clients while staying true to my values and achieving strong results?"

This mindset has helped me build lasting relationships, solve problems creatively, and deliver work that is both effective and engaging.

I'd love the opportunity to bring my experience, creativity, and enthusiasm to your team.

Career

Experience.

From Junior Graphic Designer to Senior Motion Designer to multi-disciplinary Multimedia Designer. The thread: content that works.

2024 — May 2026

Multimedia Designer / Video Editor / Videographer

Kings of Neon

Content creation across all channels — social, videography, video editing, graphic design, and the use of AI tools for photo and video manipulation. Front-end web design and CMS, print and signage design, contributing to the company's rebrand.

Video Branding Web · CMS AI
Jan — June 2024

Multimedia Designer / Videographer / Marketing Assistant

Paul Bennet Airshows

High-impact content and marketing assets for the company and all supported airshows — photography, videography, video editing, social media, and print. Captured on-site content at every airshow and managed front-end web, signage and brand development.

Marketing Photography Print
2022 — 2024

Multimedia Designer / Video Editor / Videographer

Omnia Wheel

Sole designer for content creation across all channels. End-to-end ownership: filming, photography, video, web design (front end), print media and signage for an Australian company making multi-directional wheels with national and international distribution.

End-to-end Photography Video
Freelance

Creative Director, Video Editor, Graphic Designer

Independent · Freelance

Direct client work across motion graphics, broadcast, digital marketing and social — adapting tone and treatment for each brand and platform.

Direction Motion
2001 — 2019

Graphic Designer → Senior Motion Designer & Editor

Out of the Square Media

Started as a graphic designer (print, catalogues for Camera House and Paxtons, logos), evolved into broadcast graphics, flash animation, web design and video graphics. Self-taught After Effects in the early 2000s — experimentation has always been how I learn. Worked with Perisher, Northern NSW Football, Newcastle Airport, Tamworth Country Music Festival, Greater Bank, Nikon, Catholic Schools Office (Dancing with the Stars), Cancer Council, and more.

Broadcast Motion Senior
1999 — 2000

Graphic Designer

Brilliant Logic

First role out of the TAFE Hunter Design Faculty diploma — secured full-time employment two weeks before completing the course.

Junior Print
Toolkit

Skills &
Expertise.

Software I use daily, communication tools I work in, and the soft skills that make collaboration work.

Skills

  • Creativity
  • Filming & Photography
  • Flexibility
  • Working in a group
  • Time Management
  • AI Generation (image manipulation & video)

Expertise

  • After Effects — joined at the hip
  • Davinci Resolve — editing, colour grading
  • Premiere — video editing
  • Audition — sound design
  • Photoshop — anything's possible
  • Illustrator — graphics to scale
  • InDesign — adaptable layouts
  • Figma · Canva

Communication

  • Slack
  • Monday
  • Microsoft 365
  • Google Workspace
References

Vouched
for.

People I've worked alongside. They're happy to chat — give them a call.

Robert Bodill

COO · Kings of Neon

0431 187 967

Shaun Flaherty

Video Director / Editor,
The Missing Link Productions

0418 561 003

I have known Shaun for 20 years.

Harry Callinan

Chef · TAFE Teacher
& Mulga Bills owner

0421 859 832
Get in touch

Let's create
together.

Drop a line — happy to share more reels, walk through a project, or chat about your next one.