Newcastle, AU · Available now

Toby Lakeman

Multimedia Designer/Content Creator

25 years of experience in graphic design, motion design, video editing, photography and branding. Crafting powerful visual stories for brands that want to lead the way.

25
Years
in industry
8
Multi-disciplinary
roles
50+
Brands
brought to life
Stories
told
Abstract layered artwork, Toby Lakeman 2026
Selected Work

Print
portfolio.

Logos, branding systems, brochures, programs and packaging. Hover over any piece for context.

Kings of Neon 2026 Catalogue

Kings of Neon, 2026 Catalogue

Catalogue · Branding

01

Kings of Neon, Catalogue

Catalogue Design · Print · Branding · 2026

Kings of Neon 2025 Brand Booklet

Kings of Neon, Brand Booklet

Brand · 2025

02

KoN, Brand Booklet

Brand System · Print · 2025

Nadin West logo and branding

Nadin West Joinery, Re-brand

Identity · Branding

03

Nadin West

Logo & Branding

Mulga Bills logo and branding

Mulga Bills

Identity · Hospitality

04

Mulga Bills

Logo & Branding · Woodfired Catering

Rise Again logo and branding

Rise Again Breathwork, & Somatic Healing

Identity · Wellness

05

Rise Again

Logo & Branding · Breathwork & Somatic Healing

Omnia Directional Sortation brochure

Omnia Wheel, Directional Sortation

Brochure

06

Omnia Directional Sortation

Brochure · Industrial

Omnia Wheel product brochure

Omnia Wheel

Product Brochure

07

Omnia Wheel, Product

Brochure · Making mobility intuitive

Rotatruck Dairy Crates

Rotatruck, Dairy Crates

Packaging

08

Rotatruck

Packaging · Print

Central Coast Airshow program

Central Coast Airshow

Program · 2024

09

Central Coast Airshow

Event Program · 2024

Warbirds Over Scone airshow program

Warbirds Over Scone

Airshow Program

10

Warbirds Over Scone

Event Program

Showreel · Motion · Video

In motion.

A view into 25 years across motion graphics, video editing, broadcast and brand work.

MOTION DESIGN SHOWREELA curated mix of projects from across my career, motion design, video editing and sound design woven together into a single reel.

PAUL BENNET AIRSHOWS - WARBIRDS OVER SCONEWhile working with PBA, I shot and designed content for every facet of the airshow. I hired a Sony FX6, then filmed, edited and delivered content across the 3-day event.

KINGS OF NEONAn overview of the content I created during my 16-month period with Kings of Neon, brand videos, social media (paid ads and organic posts), how-to films and explainer videos.

OMNIA PLANT GLIDERWhile working with Omnia Wheel, I created content for one of their products, the Omnia Plant Glider. The role included filming, editing and creating motion graphics for paid ads, organic content and the product's website.

BENGALLA - CORPORATE VIDEOMade while working for Out of the Square Media. I was the sole video editor, motion designer and sound designer on this large-scale project. Three on-the-ground camera operators, two UAV pilots and the Creative Director I worked alongside daily shot the footage; I coordinated and organised the whole job from start to finish.

PENN - START YOUR OWN BATTLE FISHING SERIERS PENN is one of the most recognised names in fishing. Being chosen to design the intro, outro and titles for the Start Your Own Battle series was a direct result of the motion work I had done previously for the client. Energetic, polished, and built to give the series a visual identity it could own from the first frame to the last.

Profile

About
Toby.

Toby Lakeman portrait

"FREEDOM LIES IN BEING BOLD."

Hello,

I'm a highly skilled motion designer, video editor, videographer, graphic designer, and client liaison with 25 years of experience across the design, marketing, and video industries. I'm passionate about design, storytelling, and creating content that connects with audiences and delivers meaningful results.

I bring a proactive, creative, and solutions-focused approach to every project, while genuinely valuing collaboration and the ideas of others. I believe the best outcomes come from asking thoughtful questions, staying curious, and continually looking for better ways to work.

For me, learning is an ongoing process of asking:

"What am I doing? Why am I doing it this way? Is there a better approach? How can I continue to grow? And how can I create the best possible experience for clients while staying true to my values and achieving strong results?"

This mindset has helped me build lasting relationships, solve problems creatively, and deliver work that is both effective and engaging.

I'd love the opportunity to bring my experience, creativity, and enthusiasm to your team.

Abstract layered artwork, Toby Lakeman 2026
Career

Experience.

Started as a Junior Graphic Designer. Grew into Motion. Now working across the full spectrum as a multi-disciplinary Multimedia Designer. Brand identity, print, photography, motion, and everything in between. Content that works.

2024 to May 2026

Multimedia Designer / Video Editor / Videographer

Kings of Neon

Content creation across all channels, social, videography, video editing, graphic design, and the use of AI tools for photo and video manipulation. Front-end web design and CMS, print and signage design, contributing to the company's rebrand.

Video Branding Web · CMS AI
Jan to June 2024

Multimedia Designer / Videographer / Marketing Assistant

Paul Bennet Airshows

High-impact content and marketing assets for the company and all supported airshows, photography, videography, video editing, social media, and print. Captured on-site content at every airshow and managed front-end web, signage and brand development.

Marketing Photography Print
2022 to 2024

Multimedia Designer / Video Editor / Videographer

Omnia Wheel

Sole designer for content creation across all channels. End-to-end ownership: filming, photography, video, web design (front end), print media and signage for an Australian company making multi-directional wheels with national and international distribution.

End-to-end Photography Video
Freelance

Creative Director, Video Editor, Graphic Designer

Independent · Freelance

Direct client work across motion graphics, broadcast, digital marketing and social, adapting tone and treatment for each brand and platform.

Direction Motion
2001 to 2019

SENIOR GRAPHIC DESIGNER → SENIOR MOTION DESIGNER & EDITOR

Out of the Square Media

Started as a graphic designer (print, catalogues for Camera House and Paxtons, logos), then evolved into broadcast graphics, Flash animation, web design and video graphics. Self-taught After Effects in the early 2000s. Experimentation has always been how I learn. Clients included Perisher, Northern NSW Football, Newcastle Airport, Tamworth Country Music Festival, Greater Bank, Nikon, the Catholic Schools Office (Dancing with the Stars), the Cancer Council and many more.

Broadcast Motion Graphic Design
1999 to 2000

Graphic Designer

Brilliant Logic

First role out of the TAFE Hunter Design Faculty diploma. Secured full-time employment two weeks before completing the course.

Junior Print
Abstract layered artwork, Toby Lakeman 2026
Toolkit

Skills &
Expertise.

Software I use daily, communication tools I work in, and the soft skills that make collaboration work.

Skills

  • Creativity
  • Filming & Photography
  • Flexibility
  • Working in a group
  • Time Management
  • AI Generation (image manipulation & video)

Expertise

  • After Effects joined at the hip
  • DaVinci Resolve editing, colour grading
  • Premiere video editing
  • Audition sound design
  • Photoshop anything's possible
  • Illustrator graphics to scale
  • InDesign adaptable layouts
  • Figma · Canva

Communication

  • Slack
  • Monday
  • Microsoft 365
  • Google Workspace
People who will vouch for my work

References.

People I've worked alongside.
They're happy to chat about my work.

JAMES MEDLAM

Director, Cinematographer, Kings of Neon Brand Guardian

0413 546 694

STEPHEN PASTOR

CEO & Founder, Kings of Neon

0431 187 967

HARRY CALLINAN

Chef, TAFE Teacher, Podcaster & Mulga Bills Owner

0421 859 832
Get in touch

Let's create
together.

Drop me a line. I'm looking for full-time employment.

Abstract layered artwork, Toby Lakeman 2026